Brilliant move on Google's part to enlist the maker of KitKat to become Android's marketing partner. Let's have a look.
1. Apple has no counter, snide stuff offered to trade journals will not work unless Apple starts offering snide comments about Kitkat to candy industry journals..not very likely.
2. KitKat as a brand in the US has as much love among its consumers as Apple.
3. Demographics of the KitKat consumer also corresponds to the demographics of the android device buyer from early teens to mature adults.
4. Keeps Android 4.4 in people's minds for the next few months leading up to some holidays.