Tuesday, May 26, 2015

The problem when using LinkedIN when freelancing is that recruiters tend to ignore the freelancer term in the tagline, your profile etc. I have found a solution that allows recruiters to act as lead filters.

In your LinkedIN profile summary state your weekly fee structure as the first sentence. Suddenly, recruiters finally understand..

Thursday, May 21, 2015

So I am re-vamping my marketing after reading Seth Godin, Gary Vaynerchuk, and Mr Dunn. The idea is stop relying on very short-term SEO tricks and actually build content and a relationship with the audience.

SEO tricks is like drinking coffee, soda, or tea  to pick up energy to work extra hours. Over the long term our body doesn't react well to such abuse. It is easier to some quality exercises or some light weight training and a relaxing sauna and by than you have your second wind to wokr some more hours with better results.

Part of the process is learning what each audience of each platform likes in subjects to content articles in that facebook is different than twitter, builtin platform is differnt than say hackernews, etc.  So I am sort of doing some non-formal A/B in that I post a test article on multiple platforms and than for the follow up article change it per some perceived ideas of how the message should differ per platform and than measure the hit results to see what worked.

The other aspect is learning where the different audiences are at as in what platform they are on. For, example I have to reach start-ups in two distinct ways since I cannot publish on every city builtin site as that does not scale. I found that at least on builtinchicago.org that I should be building relations by gaining followers to my profile as that will boost my article posts to appear on the front page. Than I cover start-ups in other US-markets by taking advantage of gun.io's offer to allow me to earn some revenue off of article authorship at gun.io.

I know that I have to follow that up with developing a quality article or two for smashingmagazine and get them to publish it. And that is basically querying the person in charge of the mobile dev/design section to see what articles they want to see next and what is popular and using that feedback to come up with an original article idea and than produce that article.

Wednesday, May 13, 2015

Apparently, the first step is not IntelliJ LiveCode templates. Instead once you get your gradle build set just right and proguard files and the lint file and the extra files for espresso than just use this project as a guide:

https://github.com/zsiegel/generator-android-gradle

What that forces you to do is setup a yeoman generator that uses NPM goodness to setup an android-project generator with all your lib prefs and setup prefs already set. thus, your android project setup in literally seconds.

Monday, May 11, 2015

Facebook finally figured out that maybe Android devs might not want ot move to SF and maybe they might want to work remotely, see:

http://www.reddit.com/r/androiddev/comments/35le8g/weekly_whos_hiring_thread/cr5jf0n

Now, if they would consult their recruiter logs they would find all those devs who complained to recruiters that they wanted remote and they than might be able to find someone.

Thursday, May 7, 2015

When I first saw this listed as a client of design firm in Chicago targeting start-ups I got worried:

Paleo.io

One, I was worried that my WeEat application suddenly became non-unique before I even had everything lined up. Two, the second concern was that there now suddenly was a design firm that understood creating a product in Chicago.

Than I took a look at the application. Yeah, its a nice app out of millions. The only problem is its not a product yet,  How do I know? People watch with me sometime, the most people is not at grocery stores they are at instead restaurant franchises ordering something as they work too much and have no time for  grocery shopping.

Paleo is looking for a problem where none exists, rather than what is in front of their eyeballs. That is one of the problems when you interview end users rather pick the sites where they are numerous at and just watch and take some notes.

This is why I have this big freaking block about working for any design firm, most of them have no effing idea about product.

Thursday, April 30, 2015

Started changing some marketing stuff  so that I get more of a conversation through all of my design an development outputs. We tend to do READMEs wrong in that we target our tech development or tech design audience rather than the other buyers of the product, at least I do.

Thus, I came up with a new README template for my android projects, GWSAndroidReadmeTemplate.

Saturday, April 25, 2015

Some parts of the new marketing plan are taking off. Still about 30 days before I do slide deck about it though. I can state even a channel where the overwhelming noise is non-leads can be made to eventually provide better leads and less noise.  Yes, I am talking about LinkedIN.
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