Tuesday, March 31, 2015


So what is WeEat, it is a mobile application with a delicious twist on dieting. One of the challenging aspects is how to determine what the free features should be so that they trigger an ever increasing IN-App purchase conversions.

Okay I guess I should explain. In physical marketing such as Grocery items, you put the impulse buys at the end caps of each grocery aisle. Usually, these impulse buys have a nice additional marketing displays to complete the impulse triggering.

In mobile it is more like how search is done in that you want the missing item to say to the customer, hey to get that missing set of items its only $.99 right from the app store and you can use it right away. But, for that to work the non-missing items have to be enough so that the user can use the app right away.

For example, a features mix of some popular items along with some not so popular items. But you leave enough popular items to be bought through IN-App purchasing so you still make enough money past the development costs of the application.

Monday, March 30, 2015

a few days after Starting the startup

So its few days after I started working on the MVP for the startup I am starting. I have figured out how to change the mockups of the UI for a more effective design.

I am still quite 'high'. I do not know how else to explain the feeling up pure glee in finding a huge fragmented data-set and than a effective way to couple it to a mobile activity in a mobile app with 1 billion potential mobile app users.  Never tired, always sugar wider feeling.

Saturday, March 28, 2015

Alpha Mockup MenuItem Card

Just an alpha mockup of the menuitem card of the startup health app I am developing. The hardest part is coming up with a visual cue-ing that works with about 25+ individual values.  Basically, food groups on the left edge and allergen indicators on top edge.

I probably need to instead of giving a visual cue of green, yellow, or red do a colored pyramid score visual right by the serving size at the top.