Tuesday, June 28, 2016

Sales-Leader Training

So I am rewriting a sales pitch on an engineering services product. Probably one of the hardest things for any coder to get as far as what dev processes fit in a start-up is that the code dev processes have to align and couple inputs to outputs across not only engineering but also customer feedback and leadership feedback.

I can do daily builds and weekly milestones all I want but absent feedback from the top of the start-up and feedback from customers it just becomes this traveling from point a to point b with no context whatsoever. And that daily builds and weekly milestones has to be done in a way to TRAIN the other people you interact with about providing feedback. You cannot just assume that they know what feedback means or how to even provide it a meaningful way.

I think of it as you are actually using the development process to train Leaders.

Saturday, June 18, 2016


Let's just say I found a way to sort of tell the story of preparing for getting android users for an android app in a very crowded situation. Its very similar to the baseball movie called moneyball. The IT shops and Design shops do not have the answer and that is why in the past 24 months they have removed highlighting their own android apps and only highlight the customer brands and not the app in all their advertising.

Part of the answer is what I have been doing all along in collecting together 50+ back ported UI libraries and coupling that with some tools to reduce boilerplate. That difference in developer workflow than allows that time savings to be leveraged into A/B testing of visual designs and app workflows which is where the real app users come from in a now crowded market as the one that has the right app workflow and visually stunning app now stands out.

I found a place that has that type of world-frame-of-reference so now its some heavy duty writing of the sales presentation to get the sale. A little different trip in that it means I might be moving to SV, but its a nice new adventure...YEAH!