So I am rewriting a sales pitch on an engineering services product. Probably one of the hardest things for any coder to get as far as what dev processes fit in a start-up is that the code dev processes have to align and couple inputs to outputs across not only engineering but also customer feedback and leadership feedback.
I can do daily builds and weekly milestones all I want but absent feedback from the top of the start-up and feedback from customers it just becomes this traveling from point a to point b with no context whatsoever. And that daily builds and weekly milestones has to be done in a way to TRAIN the other people you interact with about providing feedback. You cannot just assume that they know what feedback means or how to even provide it a meaningful way.
I think of it as you are actually using the development process to train Leaders.