Growing up I always had these well-meaning teachers that would tell me what essay to write or what poem to write,what music to play, what research to do, what to make, etc. It made schooling a hating experience.
The design guidelines for both iphone apps and android apps are not rules, they are guidelines to be ignored and discarded so that we can get to a more effective communication app or whatever comes into your head.
What made computers exciting for many of us was the aspect of the possibility to build anything without rules standing in the way. When you accept that challenge and responsibility fully, your own design voice magically appears.
Here is not coloring in the lines that everyone says, here is to throwing out the rules.