Many say that the hardest part in establishing a design and development shop is getting that first big customer. But, for those of us that care beyond the weekly check it seems to be that the narrative is the hardest part to establish.
On-one-hand you do not want to be that schmuck that tells people no. But, by saying no you get a handle on control to the point where the mobile application your are building matters to you and than you find you are at your best in pushing out a quality designed and developed mobile application.
And you have the fact that you are expressing this narrative to different audiences and you might have to provide different narrative hooks to those difference audiences.